As Wild One’s first products outside of their essential line, they needed to be sculptural and memorable. Most dog toy’s on the market are over the top and flashy — to maintain Wild One’s straightforward and minimal brand , we created these bold simple geometric shapes. Each toy was designed to be multifunctional and durable — safely tested on many office pups.

We fine-tuned the durometer of the natural rubber over dozens of samples in production to perfect the hard internal core for durability and the soft exterior to protect the user’s teeth.

Photography: © Sam Liebeskind and Wild One